There's hardly anything more beloved in a wardrobe than a perfect pair of jeans, which makes it all the more disheartening when they invariably fall victim to holes and tears. Instead of subjecting damaged denim to some terrible fate—patches! the garbage! awkwardly cut shorts!—more and more people have turned to Denim Therapy.

The company has achieved an almost cult popularity thanks to features in GQ, in Elle and on television, all of which have lauded Denim Therapy's repair technique. Using MatchPerfect thread that's selected based on your denim's hue, holes and tears are rewoven (not just patched up), becoming nearly undetectable. In addition to reconstructing holes, Denim Therapy's tailor services turn jeans into hemmed shorts, fix ratty hems, tailor ill-fitting jeans, and modify regular jeans into maternity or paternity pants.