The array of eyelash extension options at Lash Factor Studio can be a little overwhelming—they include several different packages as well as add-ons such as mink lashes—which is why it's a good thing specialists hold consultations before each service. During this time, they help clients select the proper length and hue from the studio's collection of faux lashes, which are delicately curled with a tapered tip to mimic natural lashes. The certified aestheticians then individually adhere each extension to the eyelid’s original fringe as clients chat them up or kick back with their iPods for quick snoozes. All faux strands cling to the pre-existing lashes for the duration of the natural lashes' growth cycle (up to two months) and, being water-resistant, they can endure swimming, crying, and backstroking through a pool of tears.