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Brits name Groupon UK as a 2019 Superbrand

April 8, 2019

Groupon UK included in the annual ranking of the UK’s most beloved and well-known consumer brands

London, 8th April, 2019 - Groupon UK has been featured as one of the leading Superbrands in the UK.

Groupon was selected by the public from more than 1,500 companies and voted as one of the UK’s strongest brands as it celebrates nearly 1.5 Billion Groupons sold, more than 1 Million merchants worked with to date and $20 Billion pumped into local communities, around the globe.

Voted for by 2,500 members of the British public and a voluntary council of senior independent industry experts; companies that make the short-list are judged against the three core factors inherent in a Superbrand: quality, reliability and distinction.

‘Having just celebrated our 10th anniversary, we’re enormously proud to have been voted one of the UK’s favourite, most trusted and highly rated brands.’ said Bill Roberts, Vice President, Global Communications and Head of Brand Marketing, Groupon.

‘We’re all about being advocates for awesome experiences and small businesses, and giving customers the push they need to get out and try new and exciting things. That might be in the form of a discount, or easily booking a dinner reservation or spa appointment. Or, it might be connecting them with an amazing experience they’d never even considered. So this acknowledgment from our customers is tremendously rewarding for us and drives us to continue with a laser focus on helping make customers’ lives better, easier and more rewarding.’

Stephen Cheliotis, CEO of The Centre for Brand Analysis (TBCA) and Chairman of Superbrands comments: “UK consumers have a rich, abundant choice of brands for almost everything they might wish to purchase. The commercial success of a given brand is therefore highly correlated to consumer sentiment, perception and desirability. Whilst only ten years old the Groupon brand has successfully and significantly evolved, by listening to and responding to consumers’ needs while remaining true to its ethos of offering individuals exceptional deals. Groupon’s humorous marketing campaigns have enabled the brand to gain awareness and top of mind consideration, while effectively reframing how people perceive the changing Groupon offer. Being voted a Consumer Superbrand by the UK public is testament to this offer and evolution being seen positively.”

More information can be found on the Superbrands UK website: www.superbrands.uk.com.

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About Groupon

Groupon (NASDAQ: GRPN) is building the daily habit in local commerce, offering a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat and buy. By enabling real-time commerce across local businesses, travel destinations, consumer products and live events, shoppers can find the best a city has to offer. Groupon is redefining how small businesses attract and retain customers by providing them with customizable and scalable marketing tools and services to profitably grow their businesses.

To download Groupon’s top-rated mobile apps, visit www.groupon.com/mobile. To search for great deals or subscribe to Groupon emails, visit www.groupon.com. To learn more about the company’s merchant solutions and how to work with Groupon, visit www.groupon.com/merchant.

About Superbrands

The Superbrands organisation identifies and pays tribute to exceptional brands throughout the world. The UK programme is run under license by The Centre for Brand Analysis (TCBA). A selection of identified Superbrands are celebrated in the Superbrands Annual, first published in 1995 and now in its 20th volume in the UK. The book explores the history, development and achievements of the nation’s leading brands, showcasing why they are well-regarded and providing valuable insights into each brand’s strategy and proposition.