Finding the best spa treatments to gift for Valentine’s Day is all about showing someone how much you really care. And that means it’s less about asking them what they need and more about surprising them with something they want. Groupon’s crack team of researchers did a little digging to discover which spa treatments our male and female customers most often buy for themselves. Therefore, we could pass that data-driven insight onto thoughtful gift-givers.

Men

1. Massage

Just like a sandwich tastes better when someone else makes it, a massage feels better when someone else pays for it. So gifting your guy this top spa service is practically a sure bet. But men are less likely to get a massage for the pampering aspect, so consider a modality like deep-tissue or full-body massage that is designed to help with nagging back pain or stress relief.  

2. Reflexology

With many of the same stress- and pain-relieving benefits of massage but less of the de-robing, reflexology is a great alternative spa gift for the man in your life. The therapist manipulates specific areas of the hands, feet, and ears to ease tension and restore balance in other parts of the body. This very targeted technique is ideal for spa first-timers in need of a gentle way to get over their shyness.

3. Sauna or steam-room session

Saunas and steam rooms are a great gift for spa nonbelievers because they are more in control of their experience. Guests can don swim gear or just towels, and they can stay as long as they’re comfortable. The warm air—dry in a sauna, humid in a steam room—guides the entire body toward relaxation, easing tension in the mind and the muscles, cleansing the skin, and helping fight off illness.

Women

1. Massage

The most popular pampering experience, a massage is a great gift for your girl. When you’re trying to decide which one to get her, think about what she would like most. Has it been a long time since you’ve had a proper date? A couples massage is romantic. Or is her work stressing her out? A Swedish or hot-stone massage might be the way to go.

2. Facial

While massages and other spa services have health benefits, facials are purely a beauty buy. But that’s why they make such a great Valentine’s Day gift. The indulgence will make your significant other feel special, and the lasting complexion benefits make it a gift that keeps on giving. Pro tip, though: go with a general facial gift card. That way she can choose the service she wants, and no one has to mention words like “acne” or “aging.”

3. Pampering package

The ultimate in spa gifts, a package means your loved one doesn’t have to choose between relaxation and beauty. Likely lasting over an hour, spa-day packages generally include a massage and facial, plus additional services ranging from a mani-pedi to aromatherapy. You’re giving her a little bit of everything she wants. And isn’t that what Valentine’s Day is really all about?