Some people feel the winter in their bones. I feel it in my hair. My curls get less bouncy, and no matter how much conditioner I coat them in, they always dry out. I’m officially not alone, though. According to hairstylist Matthew Jiovanni, “Everyone’s hair gets dry [in the winter], and not just hair, but scalps. We get itchy, dry, even flaky.” Matthew, who works at Chicago’s Salon Envy, is an expert on hair and wintertime—he’s been a stylist for more than 20 years and lived in Chicago for 18 of them. (If you want to see his face, you can check out our video on keratin treatments. That’s him!) To find out how to keep hair happy and healthy all winter long, I chatted with Matthew about his favorite products, hat-hair fixes, and scalp de-itchers. Here’s what he had to say: Moisturize your hair with ... Treatments. “Treatments are deep conditioners or hair masks,” Matthew said. “And a treatment, by definition, is done once, twice, or three times a week. There was a Lionel Ritchie song where he said, ‘You’re once, twice, three times a lady.’ … I tell people, just think of that song when you think of a treatment.” Matthew’s favorite treatments? Kérastase’s Masques. Serums. Smoothing serums also moisturize hair. Matthew likes the Moroccanoil Treatment and the Elixir Ultime by Kérastase. Some serums are oil-based, but if your hair is already oily, Matthew noted, you can try an oil-free one. Oil-free serums usually moisturize with a silicone derivative and work just as well as natural oils. Avoid frozen hair by ... Washing at night. Apply a drop of serum right after you wash and towel-dry your hair. “When you wake up, your hair will be smoother,” Matthew said. You can also add another drop of serum in the morning to finish off the look. Blow-drying in the morning with appropriate protection. We all know that blow dryers work wonders, but they can also hurt your hair if you’re not careful. To keep your strands safe, Matthew recommends using a thermique, or a cream heat protectant. He likes all three of Bumble and bumble’s, including the All-Style Blow Dry. (If you air-dry your hair, you can still put in a serum for added silkiness.) Say goodbye to hat hair with … A drop of serum. Rub it into your hands and smooth it over your hair. “Static cannot exist where the hair has moisture or a resurfacing agent on it,” Matthew said. Science! A dryer sheet (sort of). Matthew loves Kérastase’s new Carré Lissant Smoothing Sheets, which look like dryer sheets. Rub one over your head, and your hair will look neat once more. Soothe an itchy scalp by ... Using tea-tree-oil products. Matthew loves Bumble and bumble’s Tonic Lotion spray, infused with “natural tea-tree oil, which is antiseptic and helps to soothe and calm the scalp.” Throw it in your purse and use it throughout the day. Switching to a scalp-soothing shampoo. You could try shampooing a little less frequently, too. Definitely don’t assume your scalp is itchy because it’s dirty—“if you over-shampoo a dry scalp, it’s going to make it worse,” Matthew said. Check out other tips for winter-proofing your beauty routine:

How to Winterize Your Skincare and Beauty Routine	How Do Keratin Hair-Straightening Treatments Work?

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