CONCEPT Specialty Board Shop, Encinitas

CONCEPT Surf Shop owner Brent Stephens is more than just a businessman—he's a surfer himself. He opened CONCEPT to help surfers of all levels enjoy the sport, through both rentals and sales of top-of-the-line equipment. The shop has a direct connection with manufacturers, so clients can custom-design boards to their own specific dimensions, and demo boards allow customers to try out their favorite model before they buy. CONCEPT has a prime location just two blocks from Moonlight Beach, where the shop's instructors help novice surfers learn the ropes.