The Great Divide, Flint

In 1985, friends and business partners David Byl and David Broadworth decided to capitalize on Michigan's rabid in-state college rivalry with a store that catered to both Michigan and Michigan State fans. When visitors enter The Great Divide, they find a college apparel store split down the middle, with Spartans memorabilia on one side and Wolverines memorabilia on the other. The ever-changing lineup of jerseys, flags, hats, and knickknacks has earned the shop a loyal following from both schools, with floods of customers coming in for the annual Michigan-MSU football game.