Main Beach Surf + Sport, Wainscott

"We live, love, and breathe the Hamptons," asserts the staff of Main Beach Surf + Sport on its website. It's easy to tell, too. The personnel behind the outdoor sports shop takes full advantage of the picturesque surroundings, sending patrons out in rental boats and SUPs to explore area waters or, heading up nature tours and lobster-bake paddles. Staffers also support local charities and run a kids' surf camp, which teaches youngsters how to respect the ocean with a focus on safety and fun.