Lover's Lane, Indianapolis

At each Lover's Lane location, a team of romance specialists busies itself with increasing the chemistry between partners. The process requires a few key ingredients—a non-intimidating atmosphere, a broad knowledge of the shop's erotic wares, and most importantly, a playful and creative approach to intimacy. This fun approach is what keeps the store stocked with such a wide variety of items, from enticing lingerie sets available in petite and full-figure sizes to Kama Sutra massage oils.

In order to ensure customers feel completely comfortable, the lingerie and costumes are separated from the adult toys. The apparel side of the store turns into a holiday hotspot filled with romantic seasonal styles. The other side features such items as luxury massagers from Lelo and California Exotic Novelties and Lover's Kits, which package several products into a single purchase. The Perfect Seduction kit, for example, includes a silk blindfold, rose petals, and a singing gondolier.