Eye Appeal, Flushing

Licensed optician Rita Beller has been with Eye Appeal since its founding as Bay Opticians more than 25 years ago, and she continues to ply her trade alongside fellow opticians Oleg Liberov and Konstantin Urman. Together, the trio brightens patients’ sight by conducting eye exams and fitting faces with glasses in mere minutes. Like a pair of gold-plated safety goggles, the shop’s collection of specs combines fashion with attention to ocular health, and includes frames from Gucci, Armani, Tom Ford, and Bulgari.