Wingra Boats, Madison

Since the 1950s, Wingra Boats has outfitted groups and individuals for treks along the serene, wake-free Lake Wingra with their fleet of water vessels. Starting out with a small squad of canoes, the company has grown to include more than 100 canoes, kayaks, paddle boats, rowboats, and standup paddleboards. In addition to supplying rentals, the staff keep limbs limber with yoga—performed on dry land or atop paddleboards—and strengthens cores with standup-paddleboard lessons. Youngsters get in on the action during Camp Wingra sessions, where they learn to cast, reel, and ask fishes for any seven cards, or paddle and play aboard kayaks and canoes. The staff also lead guided tours and birding expeditions, and tuck vessels away in a private boat marina and storage facility.