ASICS, Milpitas

ASICS, an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," or "A Sound Mind in a Sound Body," aims to bring harmony to the body and soul with every concept. Every innovation—from shock-absorption systems to Wet Grip Rubber—is created with this core philosophy in mind. At their Research Institute of Sports Science in Kobe, Japan, ASICS builds on technological advances and pushes the limits of what they can learn from the body and its needs in athletic gear.