Lance Allen Studio, Smyrna

Tell us about your business.
I'm a well-known guitar teacher on the internet who provides lessons for people in Smyrna, Tennessee and all over the globe, using Skype and FaceTime video-conferencing platforms.

What makes your business stand out?
[I give] quality instruction, with 10 plus years of one-on-one [teaching] experience.

What inspired you (or the owner) to start or run this business?
I always wanted a music store growing up. After working for a music store, I realized that the real money is made in the servicing department. I'm very gifted on the guitar, and not every great guitarist has the communication edge and ability to teach. Some of my musical influences are Tommy Emmanuel, The Beatles, Eric Clapton, and John Mayer.

What is the best reaction you’ve ever gotten from a customer?
When [a student] says they can't, yet they do after a little coaching.

What’s your favorite part about your job?
Seeing people's lives enriched through learning music.