
American Eagle Outfitters is a staple in teen closets. Best known for laid-back jeans and tees, the brand’s cool and casual vibe was a natural fit when it came to cozy loungewear. American Eagle started its own line of underwear, which grew into an entire brand: Aerie.
There’s a lot of the original brand’s influence, but spin-off brand Aerie has truly taken on a life of its own. The team at Groupon Coupons dives in to what makes the two brands different and what ties them together, as well as how you can save the most while shopping for either brand!
What is Aerie?
Launched in 2006 as an extension of AE, Aerie is a lighter, shorter version of American Eagle Lingerie—which we can all agree is a mouthful. From the start, the models and advertising focused on real women of all shapes and sizes. Aerie also promised not to do any airbrushing as a message that “imperfections” should be celebrated, not covered up.
It was a hit according to Forbes magazine, and the unapologetic messaging helped Aerie leap ahead of well-know lingerie brands such as Victoria’s Secret. Aerie now sells intimate apparel at American Eagle stores, and also in standalone Aerie retail stores. Since then, the brand has expanded into Aerie Offline for athletic and lifestyle wear that continues to focus on the Aerie Real messaging.
The Difference Between American Eagle and Aerie
The brands are definitely intertwined. They both offer swimwear, fragrance lines, and beauty products, all focusing on comfort and style. However, as each brand continues to grow, the differences can make them seem like completely different companies.
American Eagle
|
Aerie
|
Jeans, casual wear & accessories |
Intimates, loungewear & athleisure |
For both men and women |
Just for women |
|
Advertising focuses on authenticity & body positivity |
What started as a small branch off the AE tree has taken roots as something completely new. As a result of the rise in popularity of loungewear and sportswear, the Aerie brand outpaces AE in many clothing categories. But when it comes to staples like jeans, you’re better off shopping at American eagle.

Aerie vs. American Eagle Underwear
Aerie’s intimates line is just for the ladies. But there is American Eagle underwear for the gentleman. Shop neutrals and fun patterns in whatever style you prefer: boxers, boxer briefs, briefs, or swundies, quick-drying briefs designed to be worn underneath board shorts.
Can you Use American Eagle Gift Cards At Aerie?
Even though the each brand has its own standalone stores and online shops, they both operate under the main AE umbrella, so you are able to use American Eagle gift cards at Aerie stores and online, and vice versa.
How to Get the Most Savings at American Eagle and Aerie
Looking for more ways to save on all your favorites at American Eagle and Aerie?
- Shop Black Friday at American Eagle and Aerie. You can expect deals like 40% off and 10 pairs of panties for $32.
- Spend $50 or more online at either store and get free shipping.
- Refer a friend to Aerie and get 25% off and they get 20% off
- Join the REALrewards program and earn savings when you shop at American Eagle or Aerie.
We love helping you save at all of your favorite retailers! Check out the Groupon Coupons blog to see what’s new and trending. Make sure you check Groupon Coupons regularly to never miss out on great deals.