
If there’s one thing you should know about AncestryDNA kits, it’s that they frequently go on sale. But how often does it happen, and how much can you expect to save? Pretty often and a lot, as it turns out! Check out Groupon Coupons’ guide on when to buy AncestryDNA to score the lowest price.
How Much is AncestryDNA?
The regular price for an AncestryDNA kit is $99. For an extra $20 you can add on AncestryDNA Traits, which gives you access to 35+ personality traits, such as hair color, earlobe type, and unibrows (a sign of good luck in some cultures!).
When is the Next AncestryDNA Sale?
AncestryDNA kits tend to go on sale during major holidays like Christmas and Mother’s Day—usually to the tune of 40% off—as well as during annual events like Prime Day (it was $50 off during Prime Day). Sales usually start about two weeks before the holiday. Here are a few sale dates to keep watch for:
- Ancestry St. Patrick’s Day Sale 2025: March 17
- Ancestry Mother’s Day Sale 2025: May 11
- Ancestry Summer Sale 2025: early June
- Ancestry Father’s Day Sale 2025: June 15
- Ancestry Winter Sale 2025: early November
- Ancestry Black Friday Sale 2025: November 28
- Ancestry Cyber Monday Sale 2025: December 1
- Ancestry Christmas Sale 2025: early December

Other Ways to Save on AncestryDNA
Buy a Bundle
If you know you want access to Ancestry's billions of records, you can usually save on a subscription when you bundle it with an AncestryDNA kit. Right now, for instance, you could get AncestryDNA kit plus Traits plus a 3-month All Access subscription for $100 (regularly $199). That's just $1 more than the DNA kit on its own!
Buy on Amazon
Prime members can save $9.99 in shipping costs by buying their AncestryDNA kit on Amazon, where it qualifies for free two-day shipping. Not a Prime member? Sign up here!
Find an Ancestry Promo Code
You can find all the latest AncestryDNA kit offers, coupons, and promo codes on Groupon Coupons. Browse our latest discounts and save on your next order.