Nike’s great at two things: making stuff you want, and making it cost more than you planned. The good news? Nike runs predictable sales cycles — and once you know where to look (and when), you can score shoes, hoodies, socks, and gear for a lot less.

Before you check out anywhere, it’s worth a quick peek at Groupon’s Nike promo codes. Sometimes a code beats waiting for a markdown (and it takes about 10 seconds).

Quick answers if you just want the sale timing

• When does Nike have sales? Nike markdowns happen year-round, but the biggest discounts usually land around major holiday weekends, end-of-season clearouts, and Black Friday/Cyber Week.
• When is Nike’s biggest sale? Typically Black Friday through Cyber Monday is the best all-around window for broad discounts on shoes and apparel.
• Does Nike have Black Friday sales? Yes — Nike typically runs a Black Friday/Cyber Week promo online, often paired with extra % off sale items.
• When is the next Nike sale? If you’re reading this after the holidays, the next reliable wave is usually New Year clearance and seasonal turnover (late winter/early spring and mid-summer).
• How long do Nike sales last? Big promos (like Cyber Week) can run about a week, while clearance pricing changes constantly and can disappear fast in popular sizes.

Ready to see what’s discounted right now? You can browse Nike’s current sale section directly on their site and then stack a promo code at checkout if one’s available.

The Nike sales calendar that’s actually worth bookmarking

If you’re wondering when Nike has sales, these are the times of year when discounts show up most reliably — whether you’re shopping shoes, apparel, or gear.

Short answer: Nike has sales year-round, but the biggest and most predictable discounts happen during Black Friday, Cyber Week, and end-of-season clearance.

The easiest ways to find Nike shoes on sale year-round

Nike doesn’t save all the good stuff for Black Friday. If you’re flexible on color or last-season styles, you can find deals almost any week of the year.

Start with Nike’s sale and clearance sections

• Online: Browse Nike’s Sale/Clearance area for markdowns that rotate constantly. The best sizes go first, so don’t “sleep on it.”
• In-store: Head straight to the clearance wall. Stores often have extra markdowns that don’t show online.

Shop Nike Factory and outlet stores for the deepest discounts

If your goal is the biggest discount per dollar, outlet stores are hard to beat. You likely won’t find the newest hype drops — but you can score excellent deals on past-season shoes, hoodies, and athletic basics.

Want a deeper breakdown of how outlets work (and what to look for)? Check out our guide to shopping at a Nike Outlet store.

Use big retailers when you want easy markdowns and fast shipping

Stores like Macy’s and Kohl’s often discount Nike apparel and everyday footwear — especially during their own holiday weekends and clearance events. They’re a strong option for finding deals on hoodies, kids’ shoes, and seasonal basics.

What usually goes on sale at Nike

If you’re searching for “Nike shoes on sale” (same), here’s what tends to get discounted most often — and where you’ll have the best luck.

Member deals are the easiest “free” upgrade you can grab

Nike membership is typically free, and it’s one of the simplest ways to unlock better pricing. Members often get early access to promos, exclusive offers, and occasional member-only sale events.

• Member-only pricing: Extra discounts that don’t always show for guest checkout.
• Early access: Some promos drop for members first.
• App perks: Nike App deals and notifications can help you catch restocks and markdowns faster.

If you want the step-by-step version, here’s our Nike rewards and membership guide.

How long Nike sales last and when you should buy immediately

Nike sales aren’t all the same. Some are “wait a day and it’ll still be there” events — and others are “your size will be gone in 10 minutes” situations.

• Black Friday/Cyber Week: Often lasts several days to a week, but the best sizes can sell out early.
• Clearance markdowns: Can change daily and disappear without warning (especially in popular sizes and neutral colorways).
• Outlet finds: If you see your size and the price is right, grab it. Outlet inventory can be one-and-done.

Extra savings hacks that make the discount bigger

• Check codes first: Start with Nike promo codes on Groupon before you commit — extra % off is the easiest win.
• Shop seasonal turnover: The end of a season is when Nike is most motivated to clear shelves.
• Filter smart: Sort by your size first on sale pages so you don’t fall in love with a shoe you can’t actually buy.
• Be flexible on color: The loudest colorways often get the best discounts (and look cooler than you think).
• Watch shipping perks: Member perks and promo periods can improve shipping value — always check your checkout total before you bail.

FAQ for Nike sale shoppers

Does Nike have a Black Friday sale every year?

Typically, yes. Nike usually runs a Black Friday promo that flows into Cyber Weekend/Cyber Monday, with deals across shoes, apparel, and gear.

When does the Nike Black Friday sale end?

Nike’s Black Friday promos often extend through Cyber Monday (and sometimes longer as “Cyber Week”). The exact end time can vary, so if your size is in stock, don’t wait too long.

When is the next Nike sale?

Outside of the big holiday windows, look for New Year clearance, end-of-season markdowns, and holiday weekend promos (like Memorial Day and Labor Day). Also: clearance runs year-round.

Where can I find Nike shoes on sale right now?

Your fastest options are Nike’s sale/clearance sections, Nike Factory/outlet stores, and big retailers running their own promotions. For an extra discount layer, check Groupon’s Nike promo codes before you buy.

Ready to shop smarter? Start with the easiest win: browse the latest Nike promo codes and stack your savings on top of whatever’s already marked down.