This is not a drill! The info all beauty lovers have been waiting months for is here: Ulta has released the details for its spring 2025 21 Days of Beauty Sale! It starts Sunday, March 15, and runs until Saturday, April 4. This sale is chock-full of great deals on top makeup and skincare brands.

The only catch? The best deals (normally 50% off or more) only last for 24 hours—so buyers beware! If you don't get one of the daily deals, there are other ways to save during the sale. The Hot Buys section has smaller discounts (usually 25%–40%) on a wide range of brands and products and Ulta sends out emails with secret flash sales.

Here's a list of the daily sales for the next week:

Check out the full sale calendar and set up a calendar reminder so you don't miss a deal! Here are some of the Beauty Steals we're most excited about:

Saturday, March 21: Tarte Tape Shape Concealer, $27, Now $13.50

Wednesday, March 25: Smashbox Photo Finish Oil & Shine Control Primer, $39, Now $19.50

Wednesday, March 25: Reusable Makeup Eraser Cloth, $20, Now $10

Thursday, March 26: Sunday Riley Flash Fix Kit with Good Genes, $25, Now $12.50

Saturday, April 4: Benefit Cosmetics Gimme Brow+ Volumizing Gel, $24, Now $12