What is Ulta Beauty’s 21 Days of Beauty Event?
The 21 Days of Beauty Event is a three-week-long sale that happens twice a year. Each day brings with it new savings on 2–5 skincare, haircare, or makeup products, often to the tune of 50% off. The deals only last for 24 hours, so be sure to act fast when you see something you have to have.
Ulta 21 Days of Beauty Event Changes
This year, the 21 Days of Beauty sale is getting a "glow up" according to Ulta. It is now the Semi-Annual Beauty Event and that's not all that's changing. Every day there will be a larger selection of beauty products on sale, including for the first time ever hair care and tools. Instead of 4 or 5 Daily Beauty Steals, there will be more like 8 to 10.
Ulta is also not releasing the full calendar of deals at the beginning of the sale. Instead it will release a week's worth of deals at a time. The sale starts on Friday, March 8, and the first week of Beauty Steals was released in a special preview on Sunday, March 3. Check Ulta's website every Wednesday for the new slate of deals that will start every Friday.
Hot Tip: You can find some of these Ulta 21 Days of Beauty deals at Target, and depending on the deal, they might even price match it. Plus, if you’re a Target Red Card holder you can earn 5% back and get free shipping on these items.
What Goes on Sale?
Though most of the deals for the Ulta 21 Days of Beauty Sale change daily, there are some Hot Buys that go on sale for a little longer (up to a week). Top makeup and skincare beauty brands available during this sale include:
- MAC
- Clinique
- Tarte
- Estee Lauder
- Peach & Lily
- Kylie Cosmetics
- Benefit
- Urban Decay
- StriVectin
- Shiseido
- Too Faced
For the first time ever, Ulta is also including hair care and tools in the sale. So far, we know hair brands like DevaCurl, Redken, Olaplex, Madison Reed, and Kenra Professional will be available.
When is the Ulta 21 Days of Beauty Event?
The Ulta 21 Days of Beauty sale occurs twice a year in the spring (mid March) and fall (late August). This spring it starts on Friday, March 8, 2024, and lasts for three weeks. Each day brings new deeply discounted beauty supplies. Here’s a look at previous sale dates:
- Coming Soon! Spring 2024: March 8–28
- Fall 2023: August 27–Sept. 16
- Spring 2023: March 12–April 1
Ulta 21 Days of Beauty for Ultamate Reward Members
Ultamate Rewards Members earn points on every dollar they spend at Ulta, which they can redeem on products and services. This program is free to join, so sign up before the next Ulta 21 Days of Beauty sale to stack up those reward points. Plus, Platinum and Diamond Ultamate Reward Members get free shipping on all Ulta 21 Days of Beauty online deals.
More Ways to Save at Ulta
- Refer to our Ulta Beauty Sales Calendar for all the best times to shop and save at Ulta.
- Shopping Wednesday afternoons may save you! Ulta releases weekly Beauty Break deals online on Wednesdays around midday. These deals usually last about 4–6 hours.
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