Victoria's Secret Semi-Annual Sale 2025: When & How To Save

By: Deanna Giolas

Victoria's Secret Semi-Annual Sale

Whether you want to embrace your inner angel with luxurious lingerie, cozy up with comfy athleisure, or just restock your underwear drawer, the Victoria’s Secret Semi-Annual Sale is a fantastic time to save. As the name suggests, the Semi-Annual Sale happens two times a yearonce in the summer and once in the winter—giving you twice the chances to cash in on extra savings. Whichever time of year you’re shopping, we’re here to answer all your questions about the Victoria’s Secret Semi-Annual Sale so you can focus on snagging the discounts.

When does the Victoria’s Secret Semi-Annual Sale take place?

Victoria’s Secret's Semi-Annual Sale happens twice a year, typically in June and December. The winter sale usually begins online around late December and in stores a few days later, while the summer sale typically starts in early June, with in-store and online dates varying slightly.

Victoria’s Secret usually does not announce the official dates before the sale launches, so keep checking back to make sure you don’t miss it!

How Long Does the Victoria’s Secret Semi-Annual Sale Last?

The length of the Semi-Annual Sale changes, but it typically lasts anywhere from two to six weeks. You never know which end of the spectrum it’ll land on this year, so when the sale launches, you should make your purchases ASAP.

How Much Can You Save at the Victoria’s Secret Semi-Annual Sale?

The discounts can vary, however in past sales the prices have been slashed up to 80%. Typically, nearly all products will be discounted, with many items discounted between 40% and 70%. In the past, clearance items have been cut by up to 80%, so it’s a great time to grab any item you see on the clearance page.

One sales tip to keep in mind: there is often a larger variety of discounted items at the beginning of the Victoria’s Secret Semi-Annual Sale, but as the sale continues, you are more likely to see deeper discounts toward the end.

Victoria's Secret Semi-Annual Sale

What are Some of the Top Products in the Victoria’s Secret Semi-Annual Sale?

Luckily for you, the Victoria’s Secret Semi-Annual Sale is storewide, so you can save on sleepwear, loungewear, lingerie, sportswear, and beauty products. Some top deals in the past have included:

  • 5 pairs of panties for $30
  • Bras for only $14.99
  • PINK beauty products as low as $5.99
  • Slippers for $10
  • Pajama sets as low as $39.99
  • 25% off lingerie
  • Up to 80% off clearance

How Can I Learn More about the Victoria’s Secret Semi-Annual Sale?

To make sure you’re always up to date with the latest information regarding the Victoria’s Secret Semi-Annual Sale, make sure you sign up for the Victoria’s Secret e-mail list. You can also follow the brand on its social media accounts such as Instagram, Facebook, and TikTok. For the most recent Victoria’s Secret sales, be sure to check out our Victoria’s Secret coupons page here at Groupon Coupons!

Can I Stack Savings with Other Victoria’s Secret Coupons during the VS Semi-Annual Sale?

The policy on stacking multiple discounts during the Victoria’s Secret Semi-Annual Sale may vary, so it’s important to check the brand’s website for specific details during the sale. It’s possible that there may be special Victoria’s Secret promo codes or coupons valid during the event that are stackable with the sale prices. Just be sure to read the fine print!

Is There Early Access During the Semi-Annual Sale?

Yes, there are a couple of ways to beat the crowd and get early access to the Victoria’s Secret Semi-Annual Sale:

  • Become a Victoria’s Secret Angel Cardholder: Cardholders often enjoy exclusive perks including early shopping at big sales and even special discounts
  • Become a VS Rewards Member: In addition to earning points for every purchase, reaching various status levels of membership may unlock early access to sales such as the Victoria’s Secret Semi-Annual Sale. 
  • Subscribe to e-mail newsletters: As we mentioned previously, signing up for e-mail is a great way to stay in the know. Victoria’s Secret often sends out advance notice and access to the sale to its e-mail subscribers, so there’s no downside to enrolling.

Key Tips for Shopping the Victoria’s Secret Semi-Annual Sale

There are many ways to take advantage of savings during the sale, but if you want to maximize your experience here are some things to keep in mind:

  • BOGO & BMSM deals: It’s common for Victoria’s Secret to include BOGO (buy one, get one free) and BMSM (buy more, save more) deals so customers can enjoy a free item or deeper discount for buying certain products or hitting a certain cart threshold. These are a great way to stock up on items you love in different colors for less or get a beauty item for free with your purchase.
  • Shop online: While the Victoria’s Secret Semi-Annual Sale happens both online and in stores, why leave your house when you can browse all the available inventory on the Victoria’s Secret website? The sale may even include free shipping, meaning you’re saving on gas AND delivery.
  • VS Rewards Program: Get more for your money when you sign up as a VS Rewards member and start earning 5 points for every dollar you spend. Additionally, you’ll receive various perks the more you spend. Don’t miss out on banking points during your Semi-Annual Sale haul!

Main Takeways

Twice a year, typically in June and December, you can save big during the Victoria’s Secret Semi-Annual Sale! Enjoy discounts of up to 80%, BOGO offers, and even early access if you’re a cardholder or rewards member. Whether it’s apparel, undergarments, or beauty products, the Semi-Annual Sale will save you big. Happy shopping!