Maidenform Promo Codes

Before you start shopping, take a look at the Maidenform coupons in the list below, courtesy of Groupon Freebies.

Begun by seamstress Ida Rosenthal, her husband William, and her employer Enid Bissett, Maidenform was founded in 1922 as a reaction against the designs of the day, which tended to flatten out—rather than flatter and support—a woman’s figure. Some two decades later, the company launched a memorable ad campaign that featured the slogan “I dreamed that I went…in my Maidenform Bra.” The ads filled the space in the middle with phrases such as “to work” and “ice skating,” and juxtaposed the text next to women wearing their bras—with no top over them—in the applicable settings. Though risque for the time, the campaign drove home that women should feel confident and secure in their natural shape. Every woman needs a bra that provides that kind of comfort, and a Maidenform coupon can make shopping for one even easier.

The idea for Maidenform’s groundbreaking campaign has been attributed to an after-dinner conversation Harry Trenner had with his wife, Florence. Harry was in charge of the Maidenform account at the William Weintrob Advertising Agency, and this casual chat with his wife turned into a successful idea that spanned nearly 20 years. The campaign has recently found new relevance when it was referenced in the TV show, “Mad Men.”

Undergarments have changed drastically over the years, but many women continue to wear their clothes over a traditional wet suit. Get some modern unmentionables with a Maidenform promo code.