Black Friday 2025 Deals

Groupon's Ultimate Guide to Black Friday 2024

When is Black Friday 2024?

Black Friday always falls the day after Thanksgiving, which in 2024 is Friday, November 29. Retail giants like Walmart, Target and Macy's have already started releasing their Black Friday ads, giving shoppers a preview of savings on popular items like the Instant Pot, Air Fryer the latest wearable tech, and smart home devices. Be sure to check back here for updates on the best deals from your favorite brands and stores!

When does Black Friday end?

Black Friday sales typically last all weekend and wrap up with Cyber Monday on December 2. However, some retailers may extend their sales further into December, offering holiday deals and last-minute discounts. It’s best to check each retailer’s website or Groupon’s Black Friday guide for the latest updates on sale end dates.

What time do stores open on Black Friday?

Most major retailers open early on Black Friday, with some doors opening as early as 5 a.m. and others launching deals online even earlier. Walmart, Best Buy and Target are known for their early morning openings, while some online deals kick off as early as midnight or even Thanksgiving night. Check each store’s specific Black Friday hours, as they may vary.

When do the Black Friday ads come out?

Retailers often release their Black Friday ads as early as late October, with most ads appearing by mid-November. Major stores like Walmart, Best Buy and Macy's usually publish their deals in the weeks leading up to Black Friday. For the latest on ad releases, check back here or sign up for notifications on Groupon’s Black Friday page.

Does Amazon do Black Friday?

Yes, of course! Amazon is a big player during Black Friday, often running a "Black Friday Week" with deals starting the Monday before. Amazon’s sale features discounts on everything from tech gadgets and Amazon devices to fashion and home goods. Deals continue through Cyber Monday, giving shoppers plenty of time to snag great prices. Check out our Amazon Black Friday guide to learn more!

Does Apple do Black Friday?

Apple participates in Black Friday but usually offers gift cards with purchases rather than direct discounts on devices. For instance, buying an iPad or MacBook might come with a gift card that can be used on future Apple purchases. Many third-party retailers, such as Best Buy and Target, also offer discounts on Apple products during Black Friday, so it's worth shopping around. We’ve got you covered in our Apple Black Friday guide.

Does Sephora have a Black Friday sale?

Yes, Sephora typically has a Black Friday sale with special offers on best-selling makeup, skincare and beauty tools. Previous years have seen discounts of up to 50% on select brands and exclusive online offers. The deals start early online and continue through Cyber Monday, so be sure to check back for updates and stock up on beauty essentials.

When does the Walmart Black Friday sale start?

Walmart’s Black Friday sale generally kicks off with "Early Access" deals as early as the first week of November, leading up to the main event on Black Friday. Walmart typically offers rolling online deals, with additional discounts in-store starting early on Black Friday. Find out more in our Walmart Black Friday guide, and keep an eye on Walmart’s website for specific sale start dates and times.