When foraging for back-to-school ensembles, kids must brave closets full of outgrown sweater vests, hand-me-down tie clips, and feral bunny slippers. Make room for new wearables with today's Groupon: for $20, you get $40 worth of apparel at 77kids by American Eagle. This Groupon expires September 29.

77kids, a new children's clothing brand by American Eagle, swaddles newborns and youths up to size 14 in rock ‘n’ roll–inspired duds featuring stylish retro details. The pink Rock Sparkle hoodie ($39.50) adds an urban edge to the animal print of the Flowy ruffle-front dress ($34.50). The Rad to the Bone graphic tee ($16.50) launches playground debates about skeletal system ethics and complements a pair of Destroyed loose-fit jeans ($34.50). A baby bedecked in an All Good! footed one piece ($16.50) gets a head start on learning rock ‘n’ roll vocab such as "rad," "awesome," and "check check, one two, one two."

77kids strives to take the tears and tedium out of back-to-school shopping with in-store activities that include jamming on real instruments and starring in music videos.