Since its origins as a converted parking garage, Alamo Drafthouse Cinema has ushered film-lovers of all breeds into its auditoriums, even gaining a following among Hollywood legends; Quentin Tarantino has been known to host five-day movie marathons at Alamo. The theater has earned that reputation by making moviegoing a personal experience, from the menu of handcrafted snacks and locally brewed beer to the completely ad-free presentations before shows. Alamo’s ninja servers pick up written food and drink orders throughout the movie and serve moviegoers directly at their seat. The staff enforces a strict no-talking, no-texting policy by kicking out any offenders, falling just short of yanking them from their seats with a giant's shepherd's crook.

Both first-run blockbusters and classics are projected onto Alamo's silver screens in crisp 35-millimeter or digital format. Meanwhile, surround speakers immerse audiences in the cinematic soundscape, whether they're seated in one of the expansive theaters afforded to blockbuster reels or the more intimate spaces reserved for indie films wound around tiny bobbins. Despite Alamo's vow of silence, fan-centric Quote-Along and Sing-Along nights encourage guests to shout their favorite lines, and actors, directors, and other celebrities often attend special screenings to lead in-depth discussions. These exclusive events have led to acclaim for Alamo from publications such as Entertainment Weekly, which called it “one of America's most fanatically unique moviegoing experiences,” and Wired, which opined that it "might just be the coolest movie theater in the world."