Before the invention of hot-lather shaving, the only heat faces got to enjoy was from the sun, partially cooked cucumber masks, and microwaved toothpaste. Turn up the heat with today’s Groupon: for $8, you get a classic hot-towel shave at The American Shave Classic Barber in Union (a $16 value).

Combining traditional shaving techniques with modern amenities, The American Shave Classic Barber keeps modern men comfortable and looking crisp. Boasting more than 25 combined years of professional experience, the barbers at ASCB begin the classic hot-towel shave with one hot towel wrapped around stubbled cheeks. Reacting to the heat, pores loosen their kung-fu grip on beard follicles, and hot lather is applied to the face in an impressionistic impasto. With a straight razor sharp enough to split a hair or a concrete-slathered watermelon, a skilled barber will shave with or against the hairy grain (customer’s choice). The hot shave ends with a soothing cold towel wrapped around the participant’s face.

Like a rowboat with a global-positioning satellite, ASCB combines classic charm with innovative technology. From the comfort of an authentic barber chair, customers enjoy complimentary hot or cold drinks, and can gaze upon three LCD TVs. Plentiful off-street parking is available for easy vehicular access.