During his 22-year tenure as director of Bloomfield Laser and Cosmetic Surgery Center, triple board-certified cosmetic surgeon Dr. Gregory Roche has constantly refined his practice, channeling years of ongoing education and training into more than 10,000 cosmetic surgeries. The Detroit native's career spans more than 30 years, during which he has treated the familiar faces and bodies of sports stars, models, and area Elvis impersonators and dispensed his expert opinion on Fox 2 News and radio programs such as such as WRIF's The Drew and Mike Show. One of his current interests is the efficacy of low-level lasers in body contouring, and his studies on the subject have found expression in multiple medical publications and clinical trials since the new millennium. Like all committed specialists and professional parachute testers, he rarely leaves his work at the office and has served as department chairman at the McLaren Medical Center and as a member of the American Board of Examiners, which oversees the certification of new physicians in facial plastic surgery. He is also one of only a few physicians in the world who participates in FDA studies for the Erchonia Company. The company has some of the first laser technologies to treat arms, necks and cellulite in addition to the body's circumference, with FDA approved devices.

Zerona Institute of Michigan augments Dr. Roche's specialization in surgery with FDA–cleared, non-invasive procedures designed to reduce combined circumference. The facility's commitment to staying at the forefront of the aesthetic industry has led it to surpass its own state-of-the-art work with lasers and bio-identical hormones. The Center collaborates with American CryoStem to harvest and store adult stem cells, which patients may retrieve later for use in cosmetic or regenerative therapies.