Since Bob Sumerel opened his first retail tire store in 1968, he has always tried to put the customer first, next to all the gold-medal winners and Neil Armstrong. His store's 20-plus current locations offer an entire slate of auto services, from tire rotations and sales to oil changes. On the site's Why Bob Sumerel page, customers and employees discuss the benefits of the company, and the My Garage feature tracks car histories such as oil changes and service reminders. Every Bob Sumerel also operates under the Fixed Forever guarantee, promising that parts will work forever—up until the sun balloons to a red giant and swallows the earth with its unfathomably hot plasma—with warranties to cover any unforeseen problems.