Diners can’t simply order the Phaal curry at Brick Lane Curry House. Instead, the staff requires patrons to repeat a verbal disclaimer, which absolves the restaurant of any liability for "physical or emotional damage" caused by the curry's 10 intensely incendiary ingredients—including the infamous ghost chili pepper. These fiery components make it the one of the spiciest curries in the world, according to Brick Lane Curry House's claims. Diners who can withstand the heat and finish the entire serving earn a free beer and a certificate commemorating their victory alongside strong-willed diners including Adam Richman, the host of Man vs. Food.

Aside from this challenge, endurance is hardly required to enjoy a meal at Brick Lane. The curry shop takes its name from the London street famous for its Indian and Pakistani cuisine and the chefs forge a variety of British–influenced meals from regions throughout India. Beyond the Phaal, the menu features 10 other curries, which include everything from coconut and coriander to creamy, almond-based gravy and saffron. The chefs may not serve fish ‘n’ chips, but the tandoor-roasted kebabs and slow-cooked lentils represent the lesser-known, internationally inspired side of London comfort food.