What services does your business offer and what makes your business stand out from the competition? CrossFit Exceed trains our Athletes to meet their genetic potential. Every member of CFEX is an athlete. It doesn’t matter if you’re looking to compete or you’ve never picked up a barbell before. The needs of our Athletes differ by degree not kind. The CFEX community, including our coaches, supports our Athletes and encourages one another to show up, perform, and succeed to the best of their ability. Our program delivers a fitness that is, by design, broad, general, and inclusive. Our specialty is not specializing. The CrossFit program is designed for universal scalability making it the perfect application for any committed individual regardless of experience. We’ve used our same routines for elderly individuals with heart disease and cage fighters one month out from televised bouts. We scale load and intensity; we don’t change programs.

Exercise is challenging. How do you keep clients motivated and engaged? We make sure to vary our programming and workouts so that no two days are ever alike. The CFEX community is what differentiates us and is what truly keeps our clients motivated and engaged. We form friendships here and seeing our friends and tackling the workouts together keeps us coming back for more.

What was the inspiration to start or run this business? _ To me, some of the fittest people I know are part of the Crossfit community. I see it as more than a workout. It is a way of life. I enjoy being part of a community of athletes where everyone can motivate each other to accomplish personal fitness goals, they never thought possible. _

What do you love most about your job? _I enjoy being a part of a community where everyone is friendly and supportive. I believe in competition within oneself, but motivating and supporting those around you. In my experience I have helped many athletes, of all levels accomplish personal goals with dedication, strength and drive. _