Before moving to the United States to be with her husband, founder Shaira Bhan applied her lifelong experience in Bollywood dance—along with the jazz, ballet, and contemporary training she received in London—to supply choreography for films including Dhoom and Namastey London. Once settled in California, Bhan launched Dance Identity to offset the scarcity of studios supplying structured, progressive curriculums in multiple dance styles. She and her team help students to improve their health and build confidence through numerous creative classes, ranging from Bollywood DanceFuze—a blend of Bollywood, hip-hop, jazz, funk, contemporary, and Bhangra techniques—to club salsa, a class that teaches students timing, footwork, and how to spin without dropping any cilantro. When not at Dance Identity, Bhan hosts NDTV Good Times' health and wellness show, Bodylicious.