After noticing a dearth of affordable art supplies in his Long Island community, Jerry Goldstein flung open the doors of his first art supplies store in 1968, and has since kept artists nationwide stocked with paints and frames through his mail order and online catalogs. Jerry's sons David and Ira have been part of the Artarama business since their early teens, and over the years have helped their dad launch 15 discount stores in the Northeast, South, Texas, and Colorado. The family's dedication to artists and local communities is evident in the myriad workshops and store events at its locations, where staff members help customers navigate the store's shelves of rotating products and floors that switch places with the ceiling each week.