SwimSpot brings high fashion poolside by amassing a collection of designer bikini and one-piece swimsuits by brands such as Athena, Guess, and Nautica. Each swimsuit and cover-up incorporates contemporary trends such as asymmetrical cuts or tropical colours to create stylish silhouettes, and a fit-specialist service provides body-shape searches and remote one-on-one discussions with experts to find a flattering suit for any shape. Lauded in the pages of People Style Watch, Lucky, and Seventeen, an online bikini builder enables the beach bound to build their own ensemble by mixing and matching tops and bottoms using a tool that yields more than 1,000 possible combinations. In addition to providing detailed descriptions and material breakdowns, each swimsuit offered in the online store is modeled in a video that offers a 360-degree view, allowing customers to get a better idea of what they’ll look like as they run into the surf or slowly back away from a sleeping bear.