At Firm Fitness & Spray Tan, visitors are transformed through a combination of hard work and aesthetic treatments. Personal trainer, co-owner, and competitive bodybuilder Phil Placko works one-on-one with clients to devise custom workouts. His studio is stocked only with essentials, its weight and cardio machines occupying a sparely-adorned room that's free of distractions such as blaring TVs and mimes. Outside the exercise rooms, infrared body wraps and massages help bodies flush out toxins and recover from intense workouts, while spray tan technicians administer golden glows to highlight every newly toned muscle.