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Hotel at a Glance: 4-Star Top-Secret Hotel in Union Square, San Francisco

Doormen in striking red Beefeater uniforms lead the way through the lobby to the check-in desk, leaving guests free to trail behind and gawk at the hotel’s marble walls, gilded moldings, and crystal chandeliers. Upstairs, guest rooms mirror this opulence with upholstered York headboards, damask curtains with a golden sheen, and Renaissance-inspired art.

• In-room amenities include Atelier Bloem bath products and work stations with ergonomic chairs.
• Libations: Order a craft cocktail, such as a barrel-aged Last Word, get cozy in a red-velvet booth, and admire the skyline through the 21st-floor windows.
• Seasonal Italian cuisine is served in the hotel restaurant, whose dining room evokes a cozy wine cellar.

San Francisco’s Union Square: Luxury Shopping District with Broadway Shows

Union Square is where San Franciscans go to find their coolest threads. The Square, which has grown to include several surrounding blocks, houses one of the country’s densest concentrations of department stores and upscale boutiques. It’s conveniently located in the heart of downtown, accessible via the Powell Street cable car.

Neiman Marcus, Saks Fifth Avenue, and Macy’s anchor its namesake plaza, and a new Bloomingdale’s was recently installed at the Westfield San Francisco Centre. There are smaller boutiques and independent clothiers here as well—you’ll find them tucked away on narrow alleyways. Sift through vintage books at family-owned antique shops, or admire iconic French fashion labels on the pedestrian-only Maiden Lane.

Union Square is also famous for its eclectic arts scene. The American Conservatory Theater produces Tony Award–winning dramas and comedies in a gorgeous Beaux-Arts building. And a handful of art galleries and museums—most notably the San Francisco Museum of Modern Art—display renowned works from artists such as Henri Matisse, Andy Warhol, and Edward Hopper.