DKNY Pure Eau de Parfum for Women; 0.5 or 1 Fl. Oz. for $15.99 or $26.99
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A soft fragrance with notes of florals and Ugandan vanilla, inspired by nature and sustainability
DKNY Pure
Most of Donna Karan’s fragrances are inspired by New York City, but Pure breaks the mold: it’s inspired by a deep breath of fresh air, designed to connect people to the subtle beauty of the outdoors. Instead of the invigorating hustle and bustle, it offers relaxation and clarity. The central note is creamy vanilla, and along with it come notes of rose and dewdrop-laden petals.
But Pure’s connection to nature goes beyond just reminding those who smell it of the great outdoors. The clear glass bottle is recyclable, and its box is compostable. And the fragrance’s signature ingredient is sustainably farmed Ugandan vanilla that DKNY sources from CARE, a humanitarian organization that provides microfinance programs to the predominantly female vanilla farmers, teaching them skills to better manage their businesses.
* Soft, floral women’s fragrance * Casual wear * Notes of freesia, vanilla, sandalwood, lotus, rose, transparent jasmine, white amber, orchid, and dewdrop petal accord * Introduced in 2010 * 0.5 or 1 fl. oz. spray bottle * Clear, rounded glass bottle with light gold-tone cap
About DKNY
Designer Donna Karan’s DKNY label has New York City right in its name, and the brand has been inspired by city’s electric, fast, and modern spirit since its launch in 1985. Frustrated with the lack of options for the modern working woman, Karan launched a collection of separates that could mix-and-match around a basic black bodysuit. Though it sounds simple, Vogue wrote that the debut collection, “forever changed the way professional women outfit themselves.” Tellingly, DKNY clothes regularly appeared in the landmark 1980s show Murphy Brown, which portrayed a female TV journalist. Though Karan excelled at designing for strong women, in 1991, she introduced a menswear line, and in 1993, she became the first woman to win a CFDA Menswear Designer of the Year award.
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