Founders Jenny McCuiston, a high-school state swimming champ and Olympic-trial qualifier, and Chris McCuiston, a past MSU baseball captain and draft pick for the Detroit Tigers, know firsthand the positive effect learning a sport can have on a child's confidence and courage. When they realized what a high demand there was for quality swim lessons in the region they dedicated themselves to researching the industry and developing their trademark curriculum, and in 2006 the first Goldfish Swim School threw open its doors. Today, Red Cross–trained swim instructors at seven locations help little ones as young as 4 months get acquainted with the art of swimming with private swim lessons and classes of no more than four students.

Youngsters splash and kick through an indoor pool kept toasty warm at 90 degrees while parents make encouraging fishy faces and pet fish make reproachful parenty faces from the glass-enclosed viewing area. Goldfish Swim School also hosts birthday celebrations and special events complete with colorful balloons and batches of cupcakes. Beach-themed decor splashes across each swim facility, creating a fun, laid-back environment that abounds with vibrant colors and animal accents. The Treasure Island pro shop boasts a range of aquatic accessories, and the snack shack doles out healthy treats and fresh-baked cookies.