GoNorth began more than 20 years ago, when owner Rolf Meyer began a guide service for river trips in the Brooks mountain range. Rolf characterizes himself as the guy who’d rather be in a canoe on the John River than doing much else, but this laissez faire attitude belies his business savvy—in the last two decades, GoNorth has expanded to include full-service travel planning, car and RV rentals, and guided tours. Rolf and his staff help vacationers and local outdoors enthusiasts map out expeditions to Alaska's most scenic regions such as Kodiak National Wildlife Refuge and Denali National Park. These trips range from self-guided sojourns to glacier cruises to fully guided backcountry tours where visitors marvel at Gates of the Arctic National Park and sleep through the northern lights at the Arctic Circle. To further facilitate outdoor travel, GoNorth operates a camping ground and hostel, arranges RV- and car-rental services, details personal vehicles, and works with partner companies to book international trips to Switzerland and Germany.