Even the best proofreader can’t be with you morning, noon, and night. Grammarly, however, is always at the ready. The automated proofreader—available as an online application and MS Office Add-in— provides editing services that may rival those of the sharpest grammarian. Unlike your word processor's spell checker, Grammarly can read and understand context. This technology enables the users to avoid common spell-check pratfalls like the misuse of similar words (for example, affect and effect). It scans for more than 250 advanced grammar rules to suggest changes, improves vocabulary by offering sophisticated synonyms that enliven text, and generates citations for sections of text that borrow from other works, helping writers avoid plagiarism. Universities and corporations around the world use Grammarly to correct everything from dissertations to legal reports to medical texts. Three million plus individual users leverage Grammarly to improve their everyday email correspondence, academic writing, business communication, and even social media posts.