Today, Hardee's dishes up handmade, golden-brown biscuits and hearty sandwiches to happy customers all across the Southeast and Midwest⎯but all this glory traces back to one modest burger joint in Greenville, North Carolina. Wilber Hardee opened this restaurant in 1960, earning a loyal customer base with his "charco-broiled" burgers and speedy drive-thru service system. Within months, Hardee landed his first franchise, setting in motion five decades of friendly service and satisfying American eats across thousands of locations. Hardee's has won over hungry patrons with memorable ad campaigns, such as their 1980s cross-promotion with the California Raisins⎯catapulting the dried fruits to stardom never before seen by musically inclined prunes.

Hardee's sandwichsmiths continue the restaurant's proud tradition of mealtime innovation with their signature burgers, such as the sourdough-toast Friscoburger and the 100% black Angus beef Thickburger⎯available in a traditional bun or low-carb and gluten-sensitive lettuce wraps. Breakfast time ushers in flaky croissants filled with eggs and thin-sliced ham, and the lunch set digs into succulent hand-breaded chicken tenders and natural-cut fries, capping feasts with hand-scooped chocolate ice-cream shakes and piping-hot apple turnovers.