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We all know how popular Rockefeller Center is for its majestic skyscrapers. But with this offer, we go back 200 years ago and dive into the realm of nature when Rockefeller Center was actually America’s very first botanical garden – the Elgin Garden.

Be transported from past to the future, within a vibrant wonderland where children and adults alike can get in touch with their inner wild - exploring digital and physical interactive installations, enjoying nature’s healing and inspiring magic, all while following the wondrous journey of a seed - from root to blossom.

What We Offer

**Admission for One or Two Adults or Children or Three Adults for Immersive Exhibition

What's Included: -

BLOOM: The Secret Wonders of New York’s Forgotten Eden - A Journey by HERO

HERO invites you on a playful journey back to a time before skyscrapers ruled the landscape into an enchanting realm of nature's wonders in full bloom. 200 years ago Rockefeller Center was actually America’s very first botanical garden – the Elgin Garden. Now unearthed, this secret history is re-explored and re-imagined at BLOOM. Be transported from past to the future, within a vibrant wonderland where children and adults alike can get in touch with their inner wild - exploring digital and physical interactive installations, enjoying nature’s healing and inspiring magic, all while following the wondrous journey of a seed - from root to blossom.

Help rewild Rockefeller Center with BLOOM, a celebration of New York’s extraordinary natural heritage.

Highlights from the journey within BLOOM:

Gates of New York’s Eden: Descend into a realm beneath Rockefeller Center. Mother Earth will be your guide in a world where digital experiences meet nature’s playground.

Earthing: Beginning the journey as a seed, guests will delve underground into the mysteries of a subterranean network of mycelium

Germination: Witness the magic of germination as guests traverse inflated hidden rooms and experience mesmerizing video and sound installations, watching as seeds sprout and grow, prompting reflection on the cyclical nature of life.

Mushroom Forest: Guests will rise among the mushrooms, and explore their protective role amidst a giant mushroom-themed bounce house celebrating fungi's vital contribution to nature.

The Conservatory Bar: Relax in Dr. Hosack’s conservatory bar from the Elgin Gardens, where cocktails, herbal concoctions and botanical wisdom await, offering a glimpse into the Garden's medicinal discoveries in partnership with NY’s own modern botanists, The Alchemist Kitchen.

The Blooming Meadow: Wander into a flowering meadow - bask in the sun and gawk at the clouds in our flower ball pit. Get inspired and turn your imagination into your own clouds.

Flourish: Conclude your journey with Mother Nature bidding farewell, capture your own digital transformation moment, and gather a special collection of seeds to scatter over the earth to rewild and renew

You get to stay for 1 hour.

Food and drinks are provided there for an extra cost.

All Ages, No dress code

Open hours/days

Mondays 2 PM - 5 PM Wednesdays 2 PM - 8 PM Thursdays 2 PM - 5 PM Fridays 2 PM - 8 PM. Saturday & Sunday 1 PM - 3 PM Date Night Package is 6pm-8pm on Wednesday and Friday Only

Instructions on how to get to HERO located inside of Rockefeller center (huge landmark)
Rockefeller Center
15 West 49th Street
Rink Level
New York, NY 10020
(Special instructions to "Take Elevator to Rink Level")

Why You Should Grab The Offer

Embark on an enchanting journey with HERO’s latest digital showcase, BLOOM, at Rockefeller Center. This immersive adventure rewilds the iconic site, transforming it back to its roots as America’s first botanical garden – the Elgin Garden. Rediscover a forgotten Eden and explore the secret history from seed to bloom. Dive into the interconnected world of nature where unseen forces orchestrate annual rebirth.

Experience captivating immersive journeys beneath Rockefeller Center, perfect for all ages. Enjoy daily Happy Hours, weekly concerts, and a blend of digital innovation, art installations, and playful exploration. Each chamber offers a unique sensory experience, celebrating the symbiotic relationship between humans and nature. Traverse from underground mysteries to mesmerizing video installations, explore a giant mushroom-themed playspace, relax in a botanical conservatory, and wander through a blooming meadow. Conclude with Mother Nature's farewell and gather seeds to help rewild and renew the earth.