HomeDNA's DNA tests give customers the ability to discover more information about themselves through their DNA. Results can provide customers insight into their family ancestry, detection of possible food sensitivities at the cellular level, skincare based on their genetic makeup, and tools for weight management.

Clients collect their DNA samples with a cheek swab, then mail their swabs—in a prepaid envelope—to the HomeDNA laboratory where it will be analyzed. Once complete, customers are notified via email that their confidential results are ready to be accessed on their HomeDNA. At the end of the process, the DNA sample is destroyed, ensuring the results are not shared with third parties. HomeDNA does not sell private data.