Before adult stores, couples could only spice things up in the bedroom by stuffing their mattress with cayenne pepper. For the past several decades, though, Hot Flixx has offered some more practical and intimate solutions. The company traces its roots back to the mid 1960s, when its founder launched a chain of drive-in movie theaters. He quickly discovered the profitability of racier films, and before long, business was booming. Today, the business boasts 16 adult megastores throughout Texas and Florida, where customers can browse a vast selection of DVDs, toys, lingerie, and a constantly evolving inventory of intimate accessories.