The fantasies about fairy princesses, nautical captains, and talking animals that arise from a child’s fertile imagination always have one thing in common—the child is the star. I See Me! indulges children’s desires to play the feature role in their daydreams by creating personalized children's books that journey through magical gardens, aboard pirate ships, and to other imaginative places. Through each vibrant, glossy page, characters spell out the child’s name one letter at a time and explain their choices through rhyming verse, finally ending the tale with a celebration over selecting the perfect name and not having to use any semicolons. Thanks to their distinctive art and youthful appeal, the hardcover books' rhyming stories have garnered numerous awards and even become popular with celebrity moms including Brooke Shields, Courteney Cox, and Jessica Alba. I See Me! also creates other gifts—including coloring books, placemats, and puzzles—whose artistic designs welcome parents’ personalization.