In 1895, the first astronaut perambulated the moon in search of fresh flowers, and, finding only worthless diamonds, returned brokenhearted with nothing to give his sweetheart. For $35, today's Groupon gets you $75 worth of Earth's effervescent efflorescence from In Bloom New York on West 96th Street. Groupon customers will also receive 10% off any event bookings made with In Bloom. All arrangement orders are created over the phone, so be sure to call and place your order.

In Bloom New York is a family-owned-and-operated center that has spent more than 35 years bringing botanical beauty to a variety of events. A wing of Plant Shed New York Flowers, the shop's grizzled green-thumbs use their fluency in the secret language spoken only by flowers (Dutch) to craft creative floral arrangements from the freshest seasonal blossoms. For a multi-sensory massage that tickles the eyes as much as the nose, combine purple-hued lisianthus and cool hydrangeas with the warmth of dahlias and alstromeria, the concentric circles of ranunculus, and the classic beauty of the rose ($75). The delicate interplay of hydrangeas and dahlias with substantial kale ($100) adds a welcome dash of color to any black-and-white private eye's office. And few things bewitch a loved one like a mix-tape of hydrangeas, kale, and exquisitely delicate cymbidium orchids ($125). Whether looking to express romantic affection, friendly appreciation, or intimate knowledge of the color wheel, In Bloom has the soil-born symbols you need to convey emotions that so often elude words.

As beautiful as its bouquets are, In Bloom truly excels at transforming bland event halls and empty tabletops into gorgeous, occasion-appropriate explosions of color and texture. Take a gander at its photo gallery to marvel at the floral fireworks In Bloom has put together for weddings, corporate events, and retail displays—and consider the Groupon-exclusive 10% discount for future gatherings of funerary violinists or Baker Street Irregulars. As a nod to the environment that gives birth to its goods, In Bloom is also devoted to sustainable business practices, such as composting all plant waste, utilizing reusable containers, and hosting an on-site greenhouse, where it grows its own exotic flowers, year-round blooms, and Audrey IIs.

Floral arrangement materials are seasonal. Arrangements can be delivered within Manhattan for an extra $20, though delivery will not be available November 24–25, December 25, or January 1. Valentine's Day orders must be made by noon on February 5.

Reviews

Though reviews specific to In Bloom are scarce, its parent company, Plant Shed New York Flowers, gets an average of three stars from nine Yelpers and a perfect five stars from three Citysearchers:

• The store really has everything you could possibly want when it comes to plants and flowers, and I found their prices to be on-par with other places in the area, but the quality to surpass all of the competition. – Jen R., Yelp
• This place is the best kept secret for green plants, garden plants and flowers and all sorts of flower pots and supplies in NYC.
  – reesee25, Citysearch