The barbers and master barbers at Kennedy's believe that gentlemen should be able to walk into an authentic barbershop and feel a sense of belonging. To that end, they work to perfect the art of essential grooming services, while also offering a bit of luxury. The Kennedy's experience begins in the waiting area, where patrons receive a complimentary drink—coffee, beer, water, or soda—to enjoy with a newspaper, magazine, or a harrowing tale from the shop's resident deep-sea fisherman.

After a shampoo and a conditioning scalp massage, the specialists perform signature haircuts that conclude with straight-razor edging, a neck-and-shoulder massage, and a hot towel. Straight-razor shaves employ 30 meticulous steps¬ to ensure that each face is cleansed, shaved, and protected: each begins with preshave oil to help the razor glide across the skin, followed by warm lather applied with a brush, two passes with a straight razor, and a moisturizing aftershave. In-chair upgrades include a gent's wax to remove ear and nose hairs, a gent's mini facial to cleanse and nourish skin, and a MANicure to remove all traces of motor oil from giving the car its 3,000-mile massage.