Founded by two high-school buddies who grew up to be successful business partners and doting fathers, Label Daddy helps parents and kids keep track of school supplies, clothing, and lunches with colorful labels. Boys and girls show off their favorite baseball team, comic-book hero, or Disney character with labels and zipper tags emblazoned with their names. Sheets of custom paper placards arrive ready to adhere to almost any surface without the tediousness of sew-on patches, the messiness of permanent markers, or the telltale fumes of a branding iron. Each washable label withstands the rigors of the dishwasher, dryer, and microwave, clinging to T-shirt tags and pencil cases for the entire school year or a whole session of summer camp.