Clothing is often only credited for "making the man," but in reality, it's also largely responsible for making shopping malls fun and belly buttons mysterious. Make yourself into something new with today's Groupon: for $25, you get $50 worth of women's apparel and accessories at Lovely Boutique, located in historic Olde Town Arvada.

Lovely Boutique drapes ladies in high-quality boutique-style apparel. Culled from American and fair-trade vendors, the hand-selected wares bear brand nametags such as T Los Angeles, Kensie, BB Dakota, Mixie, Ella Moss, and Big Star Jeans. Bury memories of last spring's water resistant but unwieldy barrel fashions under a sprightly new top ($29–$69), or cover chill-prone shoulders with a sweater or wrap ($32–$79). The boutique also proffers denim shrouds for human stems ($79–$139) and accessories such as handbags and scarves ($18–$59) to add extra elegance to outfits and bear-sized honey bears. A children's play area occupies tykes while moms try on new styles at the boutique.

Reviews

Lovely was crowned the Best Store in Old Towne Arvada in 2009 by the Denver Westword. Denver's 5280 magazine named it one of the 20 Best New Boutiques in 2008.

• Stop in on Sunday mornings and you're likely to get the undivided attention of co-owner Hallie Wastell, who will guide you to styles that complement your body type and your environmental ethics. – 5280
• You'll save money and the environment. – Denver Westword