Allie Mallad was driven by a simple goal when he opened the first Massage Green Spa in 2008—to spread the physical and mental benefits of massage to anyone, regardless of bank-account size. Little surprise to Mallad, the concept was a hit, launching the business into a franchise with more than 460 locations nationwide.

But beyond its "luxury at low cost" concept, perhaps the biggest reason clients flock to Massage Green Spa is the focused and customized approach to therapeutic massage. The spa's licensed massage therapists have figured out the four main reasons people need a massage in the first place: relaxation, stress management, pain management, and increased mobility. Once they figure out which of those categories their client best fits into, they'll rope in techniques ranging from gliding Swedish strokes to focused deep-tissue kneads to create a treatment as personalized as an infomercial that addresses you by name.

Tailored massages are just one part of the overall picture here, though. Massage Green Spa also offers facials, nailcare, and, at some locations, infrared sauna sessions. And staying true to its name, the spa only uses Mother Nature–approved products and subscribes to eco-friendly building practices.