At Nest Maternity, helpful staffers happily assist expecting moms, guiding them through what can often be a confusing, albeit exciting period in their lives. With the goal of making mothers-to-be comfortable, they adorned their shop with tranquil fountains, a lounge, and a kids' play area—all thoughtful details that helped earn them the Red Tricycle Award in 2011 for Best Maternity Store and in 2012 for Plushest Baby & Maternity Shops. Shelves teem with haute threads from Olian and Lilac, which celebrate and enhance the beauty of a woman's body during pregnancy, as well as accessories including musical CDs, nursing covers, diaper bags, and carriers. In addition to dresses, skirts, and jeans designed to fit over baby bumps, they also carry organic baby clothes that accommodate infants who are slowly transforming into larger infants or small children.