The team at Nor Cal Surf Shop encourages customers to bond with their natural surroundings via a gamut of exhilarating outdoor activities such as surfing, kiteboarding, snowboarding, and skateboarding. With more than 300 surfboards and an extensive wetsuit wardrobe, the staff outfits surfers in complete rental packages. Professional instructors on the Nor Cal team also accompany aspiring athletes on various outings to instill proper technique and break performance-inhibiting habits. All lessons are tailored to improve individual performance in natural settings, including skating lessons, which take place behind the Nor Cal Surf Shop on a halfpipe planted by the shop's resident ramp gardener.