Not long ago, Aristocrat Style was a favorite of fashion-forward genteel men, featuring articles such as “Four Essential Gloves for Seasonal Face Slapping” and “Sapsammy Coiffure for Casual Frolicking.” Behold how much local-interest magazines have evolved with today’s Groupon. For $7, new subscribers get a two-year subscription (a total of 12 issues) to Omaha Magazine, a $20 value.

Omaha Magazine has magnified the city’s most interesting people and places for more than 20 years without one instance of fiery, light-focused ignition. Serving a readership of more than 100,000 people, Omaha Magazine is a locally owned and produced publication that’s delivered to a devoted subscriber base, as well as a controlled circulation of homes, offices, hotels, and hotel-based offices of traveling home salesmen. Focused on the distinctive flair of the Big “O,” a culturally attuned cabal of writers, photographers, and columnists whip up captivating coverage of topics such as politics, dining, fashion, entertainment, travel, and more every two months. In addition to gripping features that explore everything from up-and-coming artists to citywide medical expansions, the annual “Best of Omaha” issue disperses sought-after accolades to deserving local businesses and individuals. Printed in four-color format on around 100 glossy pages, Omaha Magazine is an entertaining and informative publication that also looks good on a coffee table, a dining-room table molded from coffee beans, or a giant coffee bean doubling as a coffee table.

Residents don't have to papier-mâché stacks of shredded newspaper mulch to condense two years of illuminating articles into a handy, mitt-fitting format. Omaha Magazine offers notable city coverage with a dash of pizzazz better than a cloud made of glitter on the nightly news. Subscriptions will begin with the upcoming May/June issue, and excited new magazine recipients can register to vote for the Best of Omaha issue by signing up for the email newsletter here.